Sep 15, 2021

ON the cutting edge of customer needs and trends, AllDay Supermarket recently unveiled a number of digital transformations throughout its store network. An improved version of its e-commerce platform, www.allday.com.ph, was launched, reintroducing fast, convenient and reliable online grocery shopping experience via a Progressive Web Application (PWA) website interface.

“AllDay will always continue to innovate to outpace the local supermarket landscape,” said Camille Villar, president of the AllValue. “Digital transformation is very high on our business priorities in 2021. In addition to our beautiful in-store customer experience, we want to ensure that the same experience translates to online grocery shopping. Launching a PWA website for www.allday.com.ph ensures that this experience – both for desktop and mobile users – is fast, convenient and reliable, all while providing our extensive variety of products and still unmatched offering of international goods.”

PWAs are hybrids of regular websites and mobile applications. Having an e-commerce platform on this interface allows it to feature the same streamlined and intuitive experience on both mobile and desktop. This improves experience via ease of use and loading speed and is a key improvement towards serving a mobile-first market. Customers of www.allday.com.ph can now enjoy a full experience of this e-commerce platform without downloading a separate application, with the added option of bookmarking the website on any mobile operating system home screen. AllDay’s online grocery shopping experience is now available for Android and Apple users. AllDay Supermarket is ready for download on both Apple’s App Store and Google Play.