Jan 26, 2022
AllDay Supermarket continues to push its expansion pace with the opening of its newest
location in Metro Manila—AllDay Worldwide Corporate Center (WCC) along Shaw
Boulevard in Mandaluyong City. This marks the 35th location of AllDay, currently the
fastest growing supermarket operator in the Philippines.
“We are pleased to build on our current pace as we continue to pursue expansion
initiatives for AllDay Supermarket. The opening of AllDay Supermarket WCC not only
adds to the convenience and promise of one of our busiest commercial developments in
WCC, but is also a key addition to our Metro Manila presence. We believe that this is a
timely addition to the AllValue portfolio, as we anticipate a surge in the need for essentials
as we manage the latest challenges posed by the pandemic,” says AllDay Chairman
Manny B. Villar Jr.
The opening of AllDay WCC continues to leverage a premiumized experience for grocery
shoppers, with the newest location bannering AllDay’s tradition for an elevated in-store
experience: wider aisles, calibrated lighting, upgraded design elements and intuitive,
best-in-class customer-facing technologies. These are in addition to AllDay’s
comprehensive grocery offering, which features a vast international product selection—a
prized element of the AllDay experience.
“AllDay remains committed to its strategy of leveraging its established strengths of
innovation and upgraded experiences to keep its pace as the mid-premium supermarket
segment leader of the Philippines. We take pride in the total AllDay offering and are
excited to share this with our newest community in Mandaluyong by way of our AllDay
WCC branch. Even as essentials take priority in the current setting, we believe that our
unique supermarket experience will remain a key competitive advantage as we continue
to push the AllDay brand. What’s more, we recognize that the Mandaluyong market is
one that will truly benefit from our dual format model, as this newest location adds a ready
e-commerce hub for www.allday.com.ph, further strengthening our e-commerce reach in
the Metro Manila area.” adds Camille Villar, AllDay Vice Chairman.
Frances Rosalie T. Coloma, Chief Executive Officer for AllDay said: “The opening of
AllDay Supermarket WCC kicks off a year of expansion initiatives pursuant to our strategy
of growing our store network towards 100 stores by 2026. We are pleased with our latest
supermarket offering in WCC, one that continues to be informed by our strategy to
leverage a premium in-store and online experience. On the strength of our sustained
success thus far, we believe that our 35th store will not only perform to our expectations,
but also bring delight to our newest community in Mandaluyong.”
AllDay’s newest location is the product of the infusion of fresh capital into chain operations
from its successful IPO last November 3, 2021. This latest location comes at the heels of
AllDay’s recent opening in Eastlake.
With the addition of its WCC branch, All Day Supermarket has now opened 35 stores,
including locations in Bataan, Pampanga, Libis, Shaw, Taguig, Las Piñas, Molino, Kawit,
Sta. Rosa, Alabang, C5 Extension, Doña Manuela-Las Piñas, Iloilo, Naga, General Trias,
Tanza, Evia Lifestyle Center, Malolos, Dasmarinas, Nomo, Imus, Salawag, Silang,
Starmall Annex-Las Piñas, Cabanatuan, Sta. Maria, Santiago, Isabela, Talisay, Cauayan,
Bacolod, Sto Tomas-Batangas and Eastlake – Muntinlupa.